Realty Boris

A speculative Framer redesign for Nairobi's leading luxury real estate agency

Category

Redesign

Real Estate

Client

Self-initiated

Duration

2 weeks

Overview

Realty Boris is one of Nairobi's most recognisable luxury real estate agencies — KSH 25B in sales since 2020, 200K+ social media followers, and a founder with serious market presence. Their track record is undeniable. Their website wasn't keeping up.

This was an unsolicited redesign. I built it on spec, pitched it directly, and used it as a demonstration that a brand at this level deserves a digital presence that matches its credibility.

Process

The original site had the content — listings, filters, a blog, social proof — but the visual language undercut everything. The hero dumped three property categories directly onto a full-bleed photo with no hierarchy. The listings grid was indistinguishable from a property portal. Impressive stats were buried on a washed-out background in a layout that read as a generic template. Seven floating social icons cluttered the right edge of every page. The forest green palette had potential but was applied flatly, with no contrast or intentional weight.

The brief I set for myself: bring the brand in line with how international luxury real estate agencies present — Christie's, Knight Frank — while staying rooted in Nairobi.

I replaced the heavy navbar with a compact floating pill nav, decluttered and modern. The hero was rebuilt around a single editorial headline — "Property, without guesswork." — with dark cinematic photography and a clear CTA. Stats moved into a clean light section where the numbers could land properly. The listings page got structured property cards with a real filter bar. The individual listing page was designed around one job: getting a serious buyer to request a viewing.

Forest green was kept as the brand anchor but used with restraint — nav, CTAs, price badges — letting the photography and typography carry the page.

Result

A complete homepage, properties listing page, and individual property page built in Framer. The redesign shows what the brand looks like when the presentation finally matches the performance.

realty boris hero
realty boris properties section
realty boris property detail
realty boris contact page

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It Starts with a Conversation.

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© 2026 Ndoyai. All rights reserved.

Y

o

u

D

r

e

a

m

I

t

.

It Starts with a Conversation.

If you’re looking for a design partner who listens, understands, and crafts with intention, let’s start the conversation

Studio Ndoyai Logo

© 2026 Ndoyai. All rights reserved.

Y

o

u

D

r

e

a

m

I

t

.

It Starts with a Conversation.

If you’re looking for a design partner who listens, understands, and crafts with intention, let’s start the conversation

Studio Ndoyai Logo

© 2026 Ndoyai. All rights reserved.

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